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Saved by uncleflo on January 4th, 2019.
As an entrepreneur, one of the most important tasks you can perform is getting your idea(s) out from your head into a tangible format so that you can communicate that with others. In the past, this usually meant a well-researched business plan, that would usually take weeks (more like months) to create. I turn to the Lean Canvas to help me quickly formulate possible business models, product launches, campaigns and variations of, and communicate this with my stakeholders for my Lead Flow Method work. Having the Lean Canvas as a visual guide made this part “communicating the model/idea” so much more effective — and I think the most valuable function of the tool. The problem with business plans for startups & entrepreneurs are that they’re a waste of time, don’t get me wrong a well-researched business plan is important but only at the right stage of your business (usually when you’re in growth/investment). This quote from Steve Blank sums up this point in case: “Business Plan: a document investors make you write, that they don’t read”. The key fundamental to Lean methodology is the elimination of waste — this includes time, processes, inventory and more. So as a lean startup you need a quicker way to get ideas out of your head, you need to stay lean & avoid waste — so, it’s time to introduce Lean Canvas.
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Saved by uncleflo on July 19th, 2016.
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Saved by uncleflo on January 20th, 2015.
Whatever you call it, the general idea of the sales funnel has remained unchanged for decades – it describes the process of taking the customer through an initial awareness of a product or service, all the way to when they decide to purchase your product. From Point A to Point B. It’s a foundation of marketing theory. But this foundation—and analogy—is imperfect at best. No funnel that I know is so leaky as to lose the majority of its contents before reaching the bottom. And in today’s new world of work, potential customers simply aren’t entering the funnel at the top and progressing downward. Customers are entering the buying process at different levels and always absorbing information about products and services, even when they are not in the process of making a purchasing decision.
customer experience marketing information relationship sales funnel cycle process engagement howto service dead product decision work potential engage consume design behavior advertise progression purchase
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